Read webinar engagement

After a webinar ends, Sessionboard reads the provider’s post-webinar reports and records each thing an attendee did, such as answering a poll or asking a question, on that attendee. You see it on the webinar’s People tab under Attendance & engagement: totals, a timeline of the webinar, and every interaction per person, each matched to what was being said at that moment when the recording is in Media.

Why use it

The provider’s reports tell you that 40 people answered a poll. Engagement in Sessionboard tells you who they were, what they asked, which part of the talk they reacted to, and what they are interested in. That is what makes the follow-up personal, and what Pathways uses to learn which topics each person cares about.

What each provider reports

	Attendance	Polls and Q&A	Chat	Reactions	CTA clicks	Ratings and feedback	Other
Zoom Webinars	Yes	Yes	No	No	No	Yes, from the post-webinar survey
Goldcast	Yes	No	No	No	Yes, incl. demo requests	Yes
ON24	Yes	Yes	Yes	Yes	Yes	Feedback only	Resources viewed
BigMarker	Yes	Yes	Yes	Yes	Yes, offer clicks	Yes	Handout downloads, on-demand views
GoTo Webinar	Yes	Yes	No	No	No	Yes, from the survey
Webex Webinars	Yes	When Webex allows	When Webex allows	No	No	Yes, from the survey
Microsoft Teams Webinars	Yes	No	No	Yes, plus raised hands	No	No

When a provider does not report something, or refuses one of its reports for a webinar, the card leaves that tile out and says so in one line, for example Zoom doesn’t report chat or reactions. A provider that reports no in-room interactions at all shows no interactions chart.

Read the report

Totals: Registered, Attended, No-shows, Avg. minutes, then a tile for each kind of engagement the provider reports (only those): Poll answers, Questions, Chat, Reactions, CTA clicks, Ratings (with the average), Feedback, and resources viewed for ON24.
Interactions over the webinar: a timeline in two-minute steps, colored by type. Hover a bar to see the time range and the chapter of the recording it falls in.
The people table: expand a row to see that person’s interactions in order, with the time into the webinar, their answer, and the chapter and the line of the transcript that was playing.

Interactions are matched to registrants by email. Panelists and anyone who used an address that did not register are counted in the provider totals but are not listed.

How engagement feeds Pathways

Every registration, attendance and interaction is stored as an activity on the person, tagged with topics from your taxonomy:

Registering and attending are tagged with the webinar’s topics: its session’s topics, then topics that match its title and description, then topics of the recording.
Each poll answer, question, reaction or rating is tagged with the topics of what was said at that moment, or what the person wrote, falling back to the webinar’s topics.
Not showing up is not counted as interest.

Ratings on a 1 to 5 scale, such as Goldcast’s, count like a star rating in the Speaker Score.

Pathways weighs these the way you would expect: attending counts more than registering, and asking a question counts more than reacting. They feed session picks, likely audience, Topics and, when HubSpot is connected, the topics and engagement score Sessionboard writes to each contact.