Create
Create drafts content from what your speakers actually said. You choose sources — a topic, an event, specific sessions, specific recordings — and it writes a grounded draft with citations, which you then edit like any document.
Video transcript
Create is where what your speakers said becomes what you publish. It’s under Marketing, in Source and produce. Tell it what to make, a LinkedIn post, a blog, a white paper, a carousel, or a video, and it drafts from your own sessions and recordings, with citations, so you can see where each line came from. Start with a sentence and Get started, pick a format, take a suggestion built from your recent recordings, or a template, a recap of your latest event, a speaker spotlight, a post-event thank-you. Your projects collect down here.
Let me open one. Keynote takeaways. On the left is the Sources rail, and this is what grounds the draft. A topic, if you want to steer the search. The event, so it only reads this event’s content. Sessions, any session with a finished transcript. Media, the recordings in your library, and only transcribed ones can be picked, the rest are greyed out. This draft draws from two. And Settings, the language, six to choose from, and a slider from thought leadership to promotional that decides how hard the call to action lands.
And the draft itself. A hook, the body, a close, hashtags. These little numbers are citations. Each one points at a passage in a recording, who said it and what they said, so when someone on the team asks “did a speaker say that”, the answer is right there. Three sources cited. If you change the sources after drafting, Create tells you the draft is out of date, and Redraft rebuilds it from the new set, so export anything you want to keep first.
From here it’s a document. Edit it like one. Select a passage and open AI, improve the writing, make it shorter or longer, fix grammar, make it punchier, change the tone, translate. Or Copilot, which takes an instruction for the whole piece, a stronger opening hook, a more conversational tone, tighten everything and keep the substance. Type your own, it proposes the rewrite in the panel, and nothing touches the document until you apply it. Everything saves as you go.
When it’s ready, the menu beside Save. Save as a copy, so you can keep a version and keep working. Post to LinkedIn copies the text and opens the LinkedIn composer with it ready to paste, it doesn’t publish for you and it can’t schedule. Download as a PDF or a Word document, or copy it as Markdown or plain text for wherever it’s going next.
Back to All projects. Every draft stays in its project, and the menu on a card opens, renames or deletes it. Templates, up here, is for carousels, the design templates that control how slides look rather than what they say. And Posts, in the sidebar, is a library view of everything you’ve written here, the same projects seen as a feed.
So that’s Create. Choose your sources, get a cited first draft, edit it with AI or by hand, and take it wherever it’s going. One thing you’ll notice, the draft already sounds like you. That’s the brand kit, the voice and the rules it follows, and that’s the Brand kits chapter. The Help Center has this under Marketing, Create.
Why use it
Section titled “Why use it”A recap or blog written from a recording is only as useful as its quotes, and a quote credited to “one panelist” can’t be published. Create drafts from what your speakers actually said and credits each quote to the person tagged on that part of the transcript, with their job title and company, and every line links back to the recording it came from. You get a first draft your team can check and publish, instead of a transcript to mine by hand.
What you can make
Section titled “What you can make”| Format | What it produces |
|---|---|
| LinkedIn post | A hook, body, and CTA grounded in what your speakers said |
| Blog post | An article of roughly 600 words, cited |
| White paper | A long-form, source-grounded thought-leadership piece |
| Carousel | A branded multi-slide deck for LinkedIn or X |
| Video | A clipped, branded video built from your recordings |
Draft something
Section titled “Draft something”Start
Go to Marketing → Create. Describe what you want in the prompt box — for example, “A LinkedIn post on what our fintech speakers said about regulation” — and click Get started. You can also pick a format directly, start from a template, or open one of the suggestions built from your recent content.
Set your sources
The Sources rail on the left is what grounds the draft. Set a topic, narrow to an event, and pick specific sessions or media. The panel tells you how many sources the draft is drawing from.
Under Settings, choose a language — English, French, Spanish, German, Portuguese, or Arabic — set how quotes credit a speaker with Speaker credit (Name, job title, company, Name, job title, or Name only), and set the promotional versus thought-leadership balance with the CTA slider.
Draft
Click Draft from sources. If you arrived from a suggestion that already has sources attached, the first draft generates on its own.
Quotes are credited to the person tagged on that part of the transcript, using the session’s participants — for example “Jane Doe, CEO, Acme Grocers”. Hover a citation number to see who said it, their role in the session, and where in the recording it is. A citation shown in amber comes from a part of the transcript where nobody is tagged, so the draft doesn’t name anyone there: tag the speaker in the session’s transcript, then Redraft. Participants hidden from the session’s public listing are never named, and a job title or company missing from the contact is left out rather than guessed.
Edit
Edit directly in the document. Select text and use AI to improve writing, shorten, lengthen, fix grammar, make it punchier, change tone, or translate. Copilot opens a writing panel that takes an instruction for the whole document, such as “Tighten the intro and end with a question” — it proposes the rewrite there and only touches the document when you apply it. It also knows who said each cited passage, so you can ask “who said the quote in paragraph 2?” or “name the speaker in the second quote” without pasting their details. Changes save as you go.
Export
The menu beside Save holds Save as a copy, Post to LinkedIn (opens LinkedIn with your post ready to paste), Download PDF, Download Word (.doc), Copy as Markdown and Copy text.
Templates
Section titled “Templates”Six starting points cover the usual jobs: recap your latest event, highlight reel, speaker spotlight, key takeaways carousel, thought-leadership brief, and post-event thank-you. Above them, Suggested for you offers starting points built from the recordings already in your media library — a clip, a post or a blog from a specific session.
Inside an event there’s also a Templates link for carousel design templates, which control how slides look rather than what they say.
Where drafts go
Section titled “Where drafts go”Everything you write stays in its Create project, listed under Recent projects on the Create home; the menu on a project card opens, renames or deletes it. Written formats also appear in Posts, which is a library view of the same projects. Video projects live with your clips instead.
Does it make things up?
Drafts are grounded in the sources you select and cite them. Fewer sources means thinner grounding — if a draft feels generic, add sessions or recordings.
Can I use it without any recordings?
Yes, a topic alone will produce a draft. It just won’t be grounded in your content, which is most of the value.
Why is a recording greyed out in Sources?
It has no finished transcript. Only transcribed media can ground a draft.
Does it use our brand voice?
Yes, when a brand kit with a baked voice applies to the event.
Related
Section titled “Related”- Posts — the library of everything drafted here
- Brand kits — the voice and rules applied to drafts
- Media library — the source material