Brand kits

A brand kit holds your logos, colors, fonts, writing voice and posting rules in one place. Set it up once and every AI draft, event page, email, carousel and clip picks it up, so generated content looks and sounds like you rather than like generic conference copy. Brand kits live under Marketing → Brand, for the organization and for each event.

The quickest way to fill a kit is to let Claude or ChatGPT do it: copy one prompt from the kit, paste it into your assistant, and watch each section fill in on the page.

Training video · 4:32Slides: one branded design, a title slide for every roomWhat a title slide is and the three tabs of Slides, the template card with Generate, Edit and More actions, the designer's Participants panel with role groups, rows and the overflow rule, Preview with session across the title slide, end slide and the 16:9, Letter and A4 formats, the Design and Session info panels and the Visible to speakers switch, New template and the starter gallery, the Generate wizard's template, sessions and output steps including one slide per session or per presenter, one combined deck or one file per session, format, end slide and Attach to each session, the Jobs tab with per-session results, Attach, Add to presentations and Regenerate, and where an attached Title slide appears and when it is marked out of date.

1. 0:02What Slides does
2. 0:27The template card
3. 0:51Template tokens
4. 1:24Preview with a real session
5. 1:48Edit a template
6. 2:09Upload a template or start from the Brand kit
7. 2:35The Generate wizard
8. 2:58Output choices
9. 3:27The Jobs tab
10. 3:52Where the attached slide lands
11. 4:13Where to go next

Training video · 3:54Brand kits: voice, visuals and output rulesThe organization Brand library with its kit cards, default star and New kit dialog, a kit's Brand voice with sources and Bake voice, the Visual kit with Import from website, colours, fonts, logos and backgrounds, the Output rules from hashtags and UTM source to emoji, reading level, boilerplate, banned words and clip settings, the Live preview and Availability panels, and the event Brand page that inherits the org default.

1. 0:02The Brand library
2. 0:42Brand voice
3. 1:20Visual kit
4. 1:45Output rules
5. 2:24Live preview and Availability
6. 2:50Brand inside an event
7. 3:22What uses a kit

Video transcript

Every draft, carousel and clip Sessionboard makes for you should sound and look like you, not like generic conference copy. That’s what a brand kit is for. Brand, under Marketing at the organization, is the library. One card per kit, the colours, whether it has a voice, how many surfaces use it, and a star on the organization default. The menu opens, renames, duplicates or deletes a kit. New kit, a name, Main, or Awards twenty twenty-six, and you get an empty kit to fill in. We’ve got one, so let me open it.

Three parts, and the first is the voice. Add a page or a document that sounds like you, an About page, a strong blog post, then Bake voice, it says Re-bake here because this one’s done. Sessionboard reads the source and writes the guide, a summary of how the brand sounds, tone words, signature vocabulary, things to do, things to avoid, and example passages. Every field is editable afterwards, or write the whole thing by hand. This voice goes into every AI draft for the events that use this kit.

The Visual kit. Import from website, give it your URL and Pull, and it lifts the colours and fonts from the page. Or set them here. Colours with a name and a role, a heading font and a body font, and your logos and backgrounds, uploaded, pasted as a link, or picked from your cloud drive. Carousels and clips draw on these.

Output rules are the guardrails on everything it writes. Default hashtags. A default link, with a UTM source so you can see the traffic that came from this content. Handles to tag. A default call to action. Whether it uses emoji, freely, sparingly, or none. A reading level, plain, professional, or expert. Boilerplate, a legal line or a standard close appended to every post. Words to avoid, the ones your comms team has banned. And for clips, the caption style, a logo watermark, and the aspect ratios you cut to.

Two things stay with you down the side. Live preview shows how a share card and a LinkedIn post look under this kit, the colours, the hashtags, the call to action, so check it before you roll the kit out, colours that work on a website often need adjusting for a feed. And Availability, whether this is the organization default, and which events have picked it explicitly. Add event tags one here. Everything on this page saves as you go.

Now inside an event, Marketing, Brand. Events without a kit of their own inherit the organization default, and the card says so, used for this event, org default. Kit actions opens the kit or makes it the default. If one event needs its own look, an awards programme with different colours, say, New kit here creates a kit in the organization library and assigns it to this event in one go, and the org default carries on everywhere else.

So that’s brand kits. A voice baked from your own writing, your colours, fonts and logos, and the rules every output follows. Create prepends the voice and the rules to every draft, carousels take the colours and fonts, clips take the caption style and watermark, and Advocacy share cards use the visual kit. Delete a kit and those surfaces fall back to the default. The Help Center has this under Marketing, Brand kits.

Training video · 5:05Organization settingsThe settings that sit above every event. Organization details and timezone, the shared library of fields, tags and files, email templates and the system emails, the custom sending domain add-on, brand kits, and Early Access, where features arrive before they are on for everyone.

1. 0:02Organization settings
2. 0:26The settings overview
3. 0:55Details and timezone
4. 1:21The shared library
5. 1:56Email templates
6. 2:33The system emails
7. 2:56Your own sending domain
8. 3:33Brand kits
9. 4:08Early Access

Note

Brand sits under Marketing in the organization sidebar. Marketing is a Beta program in Early Access — use Request access on its card under Early Access and the Sessionboard team turns it on for your organization. The Brand link appears once Marketing is enabled.

Why use it

Every email, event page, share card and clip Sessionboard makes for you reads the kit. A complete kit means your content is on-brand from the first draft, without a designer checking each one. Claude or ChatGPT can fill a kit from your website in a few minutes, and you watch every change land.

What’s in a kit

Each part of a kit is a named field, and it is the same field everything else reads:

• Logos — Main logo (for light backgrounds), Light logo (white or reversed, for dark backgrounds) and Icon (a square mark), plus optional Background images for share cards
• Colors — Primary for buttons and headers, Accent for highlights, and Background and Text. An empty color uses a neutral default
• Fonts — a Heading font and a Body font, by family name. Google Fonts names work everywhere
• Voice — a Tagline, how you sound, tone words, the words you use, things to do and to avoid, and example lines
• Posting rules — hashtags, accounts to tag, a call to action and default link, emoji use, reading level and UTM source; under More rules, a closing line or disclaimer and words never to use
• Video clips — caption style, whether clips show your logo, and which sizes to make

The top of the kit shows how many of the eight essentials are set: main logo, primary and accent colors, heading and body fonts, tagline, how you sound, and tone. Everything saves as you go, and the line under the kit name says when it was last saved and by whom.

Kits live at the organization level. Events choose which kit to use.

Create a kit

Go to Marketing → Brand, click New kit and give it a name — “Main” or “Awards 2026”, for example. Your first kit becomes the organization default automatically.

Fill a kit with Claude or ChatGPT

Your assistant reads your website and fills in the kit through the Sessionboard connector, one section at a time. You can keep the kit open and watch it happen.

Connect Sessionboard to your assistant

Do this once. Follow Connect Claude or Connect ChatGPT, and sign in with your Sessionboard login when asked.

Copy the prompt

Open the kit and click Fill with Claude or ChatGPT. Check the Website — it is filled in if you have already imported from your site — then click Copy prompt.

Paste it into your assistant

Click Open Claude or Open ChatGPT, start a chat with the Sessionboard connector turned on, and paste the prompt.

Watch it fill in

Keep the kit open. Each section updates as the assistant writes it, the section it just changed is outlined for a moment, and the line under the kit name reads Updated just now by Claude (or ChatGPT). When it finishes, the assistant lists what it set and anything it could not find.

Note

The assistant only uses what your brand publishes. It never invents a logo, so upload one yourself if it could not find it. It also leaves fields you have already filled alone unless one is clearly wrong, and tells you first.

Tip

Connected Sessionboard to Claude or ChatGPT before November 2026? If the assistant says it is not allowed to edit brand kits, disconnect the Sessionboard connector and connect it again once. API keys need the Fill in Brand kits access, and a key limited to particular events cannot change a kit, because a kit is shared by every event.

Fill a kit yourself

• Import from website — paste your site’s address and click Import. Sessionboard reads the colors and fonts from the page and keeps the site as a source for your voice.
• Learn from website — under Voice, once a website is saved, this writes how you sound, tone, vocabulary, do, avoid and example lines from it. It takes a moment, and you can edit every field afterwards.
• Upload each logo in its slot, and set colors with the picker or a hex value such as #1A5ADB.

Tip

The Preview shows a share card and a social post with the kit applied. Check it before rolling the kit out — colors that work on a website often need adjusting for a feed.

Apply a kit to an event

Go to Marketing → Brand inside the event and choose the kit. Events without an explicit kit inherit the organization default, and the card says Used for this event (org default) so you know which is in effect.

Kit actions on the card opens Edit kit and Set as org default; an event with its own kit can return to Use org default. New kit here creates a kit in the organization library and assigns it to this event in one step. Inside a kit, Where it’s used lists its events; Add event assigns it to another one.

What uses a kit

• Create — voice and posting rules are added to every draft
• Field event pages and emails — colors, fonts, logos and tagline, through the {{brand.*}} tokens
• Carousels — colors, fonts, and logos
• Clips — caption style, logo, sizes
• Advocacy — share card templates

Deleting a kit isn’t destructive to those surfaces; they fall back to the default.

FAQ

Why is Learn from website disabled?

It needs a website first. Use Import from website at the top of the kit and the button becomes available.

Can I write the voice by hand instead?

Yes. Every voice field is editable whether or not Sessionboard has learned it from your website.

The assistant says it can't edit brand kits

Disconnect the Sessionboard connector in Claude or ChatGPT and connect it again. Connections made before the assistant could edit brand kits do not include that access until they reconnect.

I don't see Fill with Claude or ChatGPT

It appears once your organization is on the release that includes it. You can still use Import from website and fill the kit by hand.

Can different events have different kits?

Yes — that’s the point of naming them. Assign per event; anything unassigned uses the org default.

Are these the same as print document branding?

No. Print agendas use a separate branding setup under Settings → Branding.

Related

• Connect AI assistants — Claude, ChatGPT and other clients
• Create — where brand voice shapes drafts
• Clips — caption and logo settings
• Advocacy campaigns — branded share cards