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Speaker CRM: advanced search

This guide applies only to organizations that have the Speaker CRM enabled.

Advanced search is how you find the right speakers in a large directory when a name search is not enough, for example every founder in Canada who speaks on a particular topic. Combine facets such as job title, country, topic and past events, see how many contacts match each value, and save the result as a segment you can come back to.

On CRM > Contacts, the Search people by keywords… box matches names, email addresses, job titles and company names as you type. Use it for a quick lookup of one person or one organization.

Click Filter to open the Preferences panel on its Filter tab. Fields and attributes are grouped so you can scan them:

  • Demographics — Job Title, Pronouns, Gender, Company Name, Highest Level of Education, Global Region, Country, State, Ethnicity, Languages
  • Relevance — Audience Type, Target Age Range, Topic / Expertise, Brand, Industry
  • Company — Annual Revenue, Headcount, Years in Operation, Organization Structure
  • History & Connections — Events, Speaker Score, Speaker Fee, Availability, Preferred Session Format
  • Session fields and your Custom contact fields follow

Every value carries a count — Founder & CEO (13) means thirteen contacts have that job title. A facet shows its five most common values; click the Show … more link for the rest, or type into Search or type custom value… to find a value or match on free text.

The Filter tab of the Preferences panel — Demographics facets with counts beside each value

Click a value to select it. When you are done, click Done.

  • Values chosen inside one facet widen the result: Job Title = Founder & CEO or Chief Resident.
  • Values chosen in different facets narrow it: Job Title = Founder & CEO and Country = Canada.

The table refreshes with the matching contacts, and the toolbar shows the number of active filters beside Filter, a Clear all button, and Save Segment.

The directory toolbar after one filter is applied — Filter 1, Clear all and Save Segment, above the filtered rows

To change the filters, click Filter again. To start over, click Clear all.

Click Save Segment to keep the filtered list. You choose between a dynamic segment, which keeps matching the filters, and a curated list, which freezes the people who match today. How to pick, and how to manage the segments afterwards: Speaker CRM: segments.

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