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Track visitors on your own website

The website tag is one line you paste on every page of your own website. When someone signs up or opens your newsletter, you see the pages they read before.

You learn which pages bring people in, and a person’s card in People shows what they read, not only what they signed up for.

Open Pages

The Track visitors on your own website card appears on Pages once one of your event pages is live.

Copy the line

Select Copy, and paste it on every page of your website. Select Send to a developer to email them the instructions.

Check it works

Open your website. The card reads Waiting for the first page view until it sees you, then We see your site with the last page view and the visitors in the last days.

Someone who can edit Marketing turns this on. If you can’t, the card tells you to ask them to open Pages.

The tag uses no third-party cookies, and visitors with Do Not Track on are never recorded. To wait for consent first, set window.sbTag = { consent: false } on your site.