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Marketing API

The Marketing API is the programmable side of Sessionboard Marketing. It is documented here, apart from the Platform API reference, because it serves the Marketing product: its own scopes, its own organization-wide operations and its own release notes.

Base paths

Every operation is organization-level and is served two ways:

  • /v1/organization/{orgId}/marketing/... with the organization in the path.
  • /v1/marketing/... with the organization taken from the token.

Both run against the same regional hosts as the rest of the Public API (public-api.sessionboard.com in the US, public-api-eu.sessionboard.com in the EU). Tokens, scopes and AI assistant sign-in: see Marketing API authentication.

Scopes

Marketing needs the preview scopes read:marketing and write:marketing. A token or OAuth client gets them only when they are named explicitly: tick them under Opt-in when you create an API token, or name them in your OAuth scope request. A token restricted to particular events cannot use these organization-wide operations.

What you can do

How an event is doing

Registrations so far, an estimate at the event date with a range and confidence, pace against the goal, and suggestions. Set or clear the registration and attendance goal.

Sign-ups

Add a sign-up form to an event page, a library or a recording; list, export, add and unsubscribe subscribers; count sign-ups by source.

The same operations are available to AI assistants as Marketing MCP tools. Release notes are in the Marketing changelog.