Webinar questions to follow up

GET/v1/organization/{orgId}/marketing/results/questions

US Region: https://public-api.sessionboard.com · EU Region: https://public-api-eu.sessionboard.com

Questions people asked in your webinars that are worth following up, and whether anyone has followed up in your CRM or AMS since. Which questions count depends on your organization's kind (org_kind): buying and evaluating questions for a company; joining, renewing, rejoining, group and credit questions for an association; booth and sponsorship questions for an event organizer. Each question is classified once, when it is brought in. follow_up is none_seen (no sales activity after the question), followed_up, or unknown when the connected system does not report activity. A question not classified yet has intent: null, and not_tracked says so. Defaults to the last 30 days and every webinar. Read-only. Requires read:marketing. Also at GET /v1/marketing/results/questions. A key restricted to particular events must pass one of them as eventId.

Request example

curl --request GET \
  --url 'https://public-api.sessionboard.com/v1/organization/{orgId}/marketing/results/questions' \
  --header 'x-access-token: <api-token>'

const response = await fetch('https://public-api.sessionboard.com/v1/organization/{orgId}/marketing/results/questions', {
  method: 'GET',
  headers: {
    "x-access-token": "<api-token>"
  },
});

const data = await response.json();
console.log(data);

import requests

response = requests.request(
    "GET",
    "https://public-api.sessionboard.com/v1/organization/{orgId}/marketing/results/questions",
    headers={
        "x-access-token": "<api-token>"
    },
)

print(response.json())

<?php

$curl = curl_init();

curl_setopt_array($curl, [
    CURLOPT_URL => "https://public-api.sessionboard.com/v1/organization/{orgId}/marketing/results/questions",
    CURLOPT_RETURNTRANSFER => true,
    CURLOPT_CUSTOMREQUEST => "GET",
    CURLOPT_HTTPHEADER => [
        "x-access-token: <api-token>",
    ],
]);

$response = curl_exec($curl);
curl_close($curl);

echo $response;

package main

import (
  "fmt"
  "io"
  "net/http"
)

func main() {
  req, _ := http.NewRequest("GET", "https://public-api.sessionboard.com/v1/organization/{orgId}/marketing/results/questions", nil)
  req.Header.Add("x-access-token", "<api-token>")

  res, _ := http.DefaultClient.Do(req)
  defer res.Body.Close()
  body, _ := io.ReadAll(res.Body)

  fmt.Println(string(body))
}

HttpRequest request = HttpRequest.newBuilder()
    .uri(URI.create("https://public-api.sessionboard.com/v1/organization/{orgId}/marketing/results/questions"))
    .header("x-access-token", "<api-token>")
    .method("GET", HttpRequest.BodyPublishers.noBody())
    .build();

HttpResponse<String> response = HttpClient.newHttpClient()
    .send(request, HttpResponse.BodyHandlers.ofString());

System.out.println(response.body());

Try it

Response headers

Authorizations

x-access-tokenstringheader
Organization API token. Generate from Organization Settings → API Tokens.
AuthorizationBearer <token>headeror
OAuth 2.1 access token. Obtained via the OAuth PKCE flow at /oauth/token.

Send one of these. See Authentication.

Path parameters

orgIdstringpathrequired
Your organization ID. Any other organization returns 404.

Query parameters

eventIdintegerquery
One webinar. Leave out for every webinar in the period.
fromstring<date>query
Start of the period, YYYY-MM-DD.
tostring<date>query
End of the period, YYYY-MM-DD, inclusive.
intentstringquery
follow_up: only the classes worth following up for your kind of organization. all: every question.
Allowed values
"follow_up", "all"
Default
"follow_up"
followUpstringquery
Keep questions by their follow-up state.
Allowed values
"none_seen", "followed_up", "unknown", "any"
Default
"none_seen"
ownerstringquery
Only questions from people this owner (account owner, staff contact or sales rep) has.
limitintegerquery
How many questions to return.
Default
25
Minimum
1
Maximum
100

Responses

200`application/json`

payloadWebinarQuestionsReport
Fields every webinar report carries.
Show child attributes
- org_kindstring | null
  Company, association or event organizer. null until your organization sets it; labels are then neutral.
  Allowed values
  "corporate", "association", "organizer", null
- labelsOrgKindLabels
  Your organization's own words, chosen by org_kind. Use them for every word about people, organizations and money. For example people_known is Customers for a company, Members for an association and Exhibitors and sponsors for an event organizer.
  Show child attributes
  - kind_namestring
    Example
    "Association"
  - people_knownstring
    Example
    "Members"
  - people_known_onestring
    Example
    "Member"
  - people_otherstring
    Example
    "Nonmembers"
  - organizationsstring
    Example
    "Member organizations"
  - organization_onestring
    Example
    "Member organization"
  - ownerstring
    Example
    "Staff contact"
  - system_of_recordstring
    Example
    "AMS"
  - questions_titlestring
    Example
    "Joining and renewal questions nobody has followed up"
  - outcomes_titlestring
    Example
    "Membership from people who attended"
  - createdstring
    Example
    "Became members"
  - closedstring
    Example
    "Renewed"
  - becamestring
    Example
    "Lapsed members back"
  - in_the_roomstring
    Example
    "In the room: annual dues of members who attended"
- periodobject
  Show child attributes
  - fromstring<date>
  - tostring<date>
- as_ofstring<date-time> | null
  When the CRM or AMS was last read. null when nothing is connected.
- not_trackedobject[]
  What this report cannot measure, one plain sentence each.
  Show child attributes
  - keystring
  - reasonstring
- truncatedboolean
  true when the list was capped; <list>_total then gives the full count.
- totalsobject
  Show child attributes
  - questionsinteger
  - follow_up_worthyinteger
  - without_follow_upinteger
- questions_totalinteger
- questionsobject[]
  Show child attributes
  - signal_idstring
  - asked_atstring<date-time>
  - textstring
  - intentstring | null
    null until the question is classified (not_tracked then has an intent entry). company: buying, evaluating; association: joining, renewing, rejoining, group, credit; event organizer: booth, sponsorship; and for everyone support, content, other.
  - intent_reasonstring
  - personobject
    Show child attributes
    person_idstring
    namestring
    emailstring
    companystring | null
    titlestring | null
    relationshipstring | null
    For example customer, member, nonmember, lapsed, exhibitor or sponsor.
  - webinarobject
    Show child attributes
    event_idinteger
    namestring
    datestring<date>
  - other_signalsstring[]
  - owner_namestring | null
  - follow_upstring
    Allowed values
    "none_seen", "followed_up", "unknown"
  - follow_up_detailstring | null
    Example
    "Last sales activity Oct 2, before the question"
  - clipobject | null
    Show child attributes
    media_idstring
    offset_secondsinteger
    urlstring

403

SCOPE_REQUIRED — the token lacks read:marketing (reads) or write:marketing (writes).
ORG_WIDE_TOKEN_REQUIRED — the token is restricted to particular events; this operation reads the whole organization.
FORBIDDEN — the organization's plan does not include Marketing, or the token's user cannot change goals (writes need an organization admin or the organization settings permission).

404

The event is not in your organization.

Response examples

{
  "payload": {
    "org_kind": "corporate",
    "labels": {
      "kind_name": "Association",
      "people_known": "Members",
      "people_known_one": "Member",
      "people_other": "Nonmembers",
      "organizations": "Member organizations",
      "organization_one": "Member organization",
      "owner": "Staff contact",
      "system_of_record": "AMS",
      "questions_title": "Joining and renewal questions nobody has followed up",
      "outcomes_title": "Membership from people who attended",
      "created": "Became members",
      "closed": "Renewed",
      "became": "Lapsed members back",
      "in_the_room": "In the room: annual dues of members who attended"
    },
    "period": {
      "from": "2026-01-15",
      "to": "2026-01-15"
    },
    "as_of": "2026-01-15T09:30:00Z",
    "not_tracked": [
      {
        "key": "<string>",
        "reason": "<string>"
      }
    ],
    "truncated": true,
    "totals": {
      "questions": 123,
      "follow_up_worthy": 123,
      "without_follow_up": 123
    },
    "questions_total": 123,
    "questions": [
      {
        "signal_id": "<string>",
        "asked_at": "2026-01-15T09:30:00Z",
        "text": "<string>",
        "intent": "<string>",
        "intent_reason": "<string>",
        "person": {
          "person_id": "<string>",
          "name": "<string>",
          "email": "<string>",
          "company": "<string>",
          "title": "<string>",
          "relationship": "<string>"
        },
        "webinar": {
          "event_id": 123,
          "name": "<string>",
          "date": "2026-01-15"
        },
        "other_signals": [
          "cta.clicked",
          "demo_requested"
        ],
        "owner_name": "<string>",
        "follow_up": "none_seen",
        "follow_up_detail": "Last sales activity Oct 2, before the question",
        "clip": {
          "media_id": "<string>",
          "offset_seconds": 123,
          "url": "<string>"
        }
      }
    ]
  }
}