TL;DR
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New = the contact was added to your organization’s database in the last 30 days.
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Returning = not new, and the contact is related to at least one past event in your org.
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No badge = neither condition applies.
How it works
Badges appear on the contact’s profile avatar to help admins quickly segment outreach.
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New
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Shown when Created Date ≤ 30 days ago (rolling window).
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Purpose: highlight truly new records for onboarding/welcome campaigns.
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Returning
- If the contact is older than 30 days and has historical relationship to an existing/past event (e.g., speaker, submitter, sponsor, exhibitor), the badge shows Returning.
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No badge
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If the contact is older than 30 days and has no prior event relationship, no badge is displayed.
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If a contact is not new or returning, no badge is shown.
Practical examples
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You imported a speaker yesterday → New
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A speaker you worked with last year gets re-added to an event today → Returning
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A contact created 45 days ago who hasn’t been tied to any event previously → No badge
FAQ
Q: Is “New” based on accepted sessions?
A: No. It’s strictly based on the contact’s Created Date (last 30 days).
Q: Where do I see the badge?
A: On the contact’s profile picture within the contact record.
Q: What happens after 30 days?
A: The New badge automatically drops. If the contact has past event ties, they’ll show Returning; otherwise, no badge.
Q: What if a contact is edited or reassigned?
A: Edits don’t change the Created Date. Badges follow the rules above.