What is a Feed
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The fields (columns) that are shown in the view will be tags/objects in each record that is sent in the feed.
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Each record is like a row in the spreadsheet. It contains the data for that record.
How to Use Feeds
You can only subscribe to a feed within the Exhibitor, Sponsor, and Speaker Modules.
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If you use the default view and someone changes it, the data will also change in your feed.
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Click the "Subscribe" button at the top right-hand corner of your screen.
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Take the URL you need and add it to your website or spreadsheet.
JSON/XML Google Sheets Usage
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Links the file directly to a Google sheet (no need to export/import repeatedly)
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The sheet can be refreshed to pull updated data, or set to auto-refresh (knowledge of Google AppsScript required)
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Data can then be used in pivot tables and customized to build specific reports.
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Can create Zapier links from Google Sheets to update different systems, like MailChimp.
JSON VS XML: A developer/data analyst will usually have a preference; however, in terms of functionality, there is no difference in what can be seen in the feeds. To learn more about the difference, click HERE.